Where to find the digital reporting dashboard
Navigate to Insights along the top navigation.
Hover over digital reporting.
Click digital spend.
You will see year to date spend and last years full year spend.
Digital reporting dashboard glossary
Google Ads | The total spend on AdWords. |
Wihp Meta | The total spend on Wihp Meta. For UK hotels whose account is managed in EUR, the spend amount is converted to GBP using the average monthly FX rate. This is to allow accurate calculations on CPA. |
Bing Ads | The total spend on Bing Ads |
Facebook Ads | The total spend on Facebook Ads |
Total Spend | The combined spend across the 4 digital marketing channels above |
Rooms | Gross room revenue booked. This figure includes subsequently cancelled rooms. |
CPA Rooms | The percentage cost per acquisition for rooms |
Nett Rooms | Nett room revenue booked. The figure does not include revenue from subsequently cancelled rooms. |
CPA Nett | The percentage cost per acquisition for the nett (excluding cancelled) room revenue |