The Anti Abandonment message features
Follow the steps below to discover how the message will show to your customer:
If a customer is on the choose page or customise page the message will appear if they move their mouse cursor to close down the page.
If the customer is idle on either page the message will appear after a set amount of time. 90 seconds is the recommender idle time.
Create an anti abandonment message
Follow the steps below to create your anti abandonment message:
Click Booking Engine.
Hover over site configuration.
Click abandonment messages.
Click + create abandonment messages.
In the first tab named content fill out the following information:
Message title: an example of this would be leaving so soon.
Fill in the content of the message.
Insert a call of action such as book now.
If applicable and you want to direct the customer to a specific rate insert a URL in the space provided. If left blank it will default to the booking engine.
Click save changes.
Click the style tab.
Select the shape you would like the message to be.
Drag the bar to the percentage of screen you would like the message to cover.
Insert your brand colours or the applicable colours.
Select the back ground.
If you select the background to be an image you require a link to the image.
To retrieve the image link select the tab MediaCenter in the top taskbar.
Click my media galleries.
Click directly on the image you would like to use.
This will open a large image.
Right click on the image.
Click open image in new tab.
Copy the URL of this new tab.
Paste the URL in the field in the abandonment message you are creating.
Click on the text buttons.
If you require different font select this from the drop down menu or do not action and the booking engine font will be selected by default.
Click save changes.
Click the advance tab.
Click the boxes of the devices you would like the message to show on.
Do not enter anything in the advance space.
Leave the idle time limit to 90. This refers to the length of time a customer is idle on your booking engine before the message is shown on screen.
Click save changes.
Preview your anti abandonment message
Follow the steps below to preview your message before setting it live:
Click booking engine.
Hover over site configuration.
Click abandonment message.
Your anti abandonment message will appear.
Click the preview button.
Make the required edits before activating.
Activate your anti abandonment message
Follow the steps below to activate your anti abandonment message:
Click booking engine.
Hover over site configuration.
Click abandonment message.
Your anti abandonment message will appear.
Click the choose button and the message will appear on the choose page of the booking path.
Click the customise button and the message will appear on the customise page of the booking path.
When the buttons are clicked they will turn green and therefore the message is live.
Pause your anti abandonment message
Follow the steps below to pause your anti abandonment message:
Click booking engine.
Hover over site configuration.
Click abandonment message.
Your anti abandonment message will appear.
Click the two horizontal lines to pause the message from showing.
The message is paused if the two lines turn orange.
Save your search and basket abandonment emails
The save search tool allows bookers to email their search to themselves so they can come back later and pick up where they left off. The goal is to encourage the booker to complete the reservation later rather than abandoning it entirely.
This feature is enabled by default on the customize screen but it can also be built into the content of the abandonment tool. The email the booker receives depends on what stage of the booking process they are at when they enter their email address.
Add save your search to the abandonment message
To add the input field include the token @BASKET@ into the message’s content box. Alternatively, you can use @BASKETEMAIL@ and @BASKETSEND@ to split up the input field and the button.
The abandonment message email received by a customer
Choose screen
On the choose screen, we can preserve check-in date, LOS and occupancy. Here’s a sample message on this page.
Note: At this point, only a search has been performed, no room or rate data will be sent. The price included will be based on the lowest available rate for the search criteria.
Customize screen
We can preserve the incoming data from choose screen and the existing cart including the selected rooms and rates.
Note: Room and rate selected are outlined and the price included will be based on that configuration.
Inline on customize page
In addition to the form in the abandonment message, we have added a form below the fold on the customize page. This acts as a secondary touchpoint to request opt-in.
