Access the competitor set report
Follow the steps below to access your competitor set report:
Request a competitor set report from the support team or your point of contact.
The support team will allocate similar properties into your competitor set.
You can view the report by :
Clicking insight in the top navigation.
On the left hover over competitor set.
Click competitor set report.
Note: The support team will not reveal who is in your competitor set. It is also the case your property could be unique and not match other properties and so a competitor set may not be possible.
What the competitor set report will display
Follow the steps below to understand what the competitor set report is displaying:
Bookings | The number of room reservations booked in the report month. |
Revenue | The base room revenue. Note this excludes dynamic packaging to give a fairer comparison between your property and your competitive set. |
Average Booking Value | The average booking value for each room reservation booked. |
Revenue per Room Night | The average nightly rate for each room reservation booked. |
Lead Time | The average lead-in (days) between when the booking was made and the check-in date. |
Length of Stay | The average number of nights for each room reservation. |
Sessions | The number of unique visitors to your website or booking engine in the report month. |
Overall Conversion Rate | The conversion rate from all visitors to your website or booking engine to those that performed a booking. |
Booking Engine Conversion Rate | The conversion rate between unique visitors that performed at least one search query on your booking engine to those that performed a booking. |
Website Effectiveness | The number of unique visitors to your website that performed at least one search query on your booking engine. |
Cancelled Average Booking Value | The number of cancelled reservations cancelled in the report month. |
Cancelled Revenue | Cancelled base room revenue. Note this excludes dynamic packaging to give a fairer comparison between your property and your competitive set. |
Cancelled Average Booking Value | The average booking value for each cancelled room reservation booked. |
Note: For all revenue figures, where the competitive set contains properties in currencies other than your site currency, values are converted to your currency using an average exchange rate from the report month. Exchange rates are retrieved every night from the ECB.
Reading the Metrics
Each panel contains the following information:
Firstly select the applicable months.
The top row in shown in the blue colour shows your data for the selected month, the second row shown in the green colour shows the average of the competitive set for the same metric.
Each panel contains a title and a brief description of the metric. Your rank for that metric among your competitive set is also displayed inside the grey box. In the example shown above, of your competitive set, you are ranked 2 for that metric among your competitive set.
The second column shows the value for the previous month and a percentage difference (increase or decrease denoted by the colors and arrows). In the example above, the value was €255,908 for October 2023 and €259,545 for November 2023. November 2023 was an increase of 1.4% on October 2023.
The third column shows the value for the same month in the previous year. In the example above, the value was €275,989 for November 2022 and €259,545 for November 2023. November 2023 was a decrease of 6.0% on November 2022.
Yearly Summaries
When a month is selected, a yearly summary for that year is also displayed under the monthly summary.
The format is similar to the monthly values but only the selected year and the previous year are displayed.
Trend Charts
Trend charts are provided for all key metrics to show how your property performance trends against the competitive set over time.
For each metric charted, two series are displayed showing your performance vs. the average of the same metric across your competitive set.
Note: Competitive set summaries are still presented in the monthly consolidated report. Revenue metrics in this summary report are still based on room revenue including upsells so there may be small differences in the revenue figures presented in the consolidated report to those in the competitive set dashboard.