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IBE change potential over time

This article outlines how and why the IBE can change over time.

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Written by Niall Griffin
Updated over a month ago

Overview of potential IBE changes

  • The IBE intelligently learns more and more about the visitors that use your booking engine.

  • The IBE accesses shared-learning of other IBE clients to discover the optimum configuration for properties.

  • The aim is to ensure a better booking experience for bookers and assist in improving conversion rates.

  • Once the IBE has made a decision and it will overwrite your existing settings to the optimal configuration for a booker.

  • The IBE will only make a decision if it is statistically significant that this outcome is the winner.

⚠️Important: The results of the IBE accessing the shared learning can include overwriting the configuration you currently have set for your property.

Note: For any questions about IBE changes, or if a decision needs to be reversed, contact your account manager or email shr.custo[email protected]

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