Facebook code on a website or a booking engine
Below will out the the types of facebook code that can be added to the booking engine.
At time of onboarding all tracking tags are installed via Google Tag Manager.
There are generally two types of Facebook code which can be added to a Website or booking engine:
Facebook remarketing:
Tracking how a Facebook campaign is performing.
Facebook conversion:
Tracking how successful a campaign is at converting followers to booking guests.
📌Note: Facebook tracking will only be added to websites that have been designed by the Access group.
Add Facebook tracking
Outlined below is an overview of how to add Facebook tracking to the booking engine of website.
When requesting tracking to be added you must first decide where to have that tracking added:
On your booking engine only.
On your Access designed website only.
On your confirmation page only:
This is for conversion tracking.
On vouchers.
On specific website pages such as spa pages or dinner pages.
All or any combination of the above.
Once you have decided which of the above you want to be tracked you need to email [email protected] with the following information:
Your Facebook campaign ID.
This is a 15 digit code.
Which page or pages you want tracked.
📌Note: If the Access group manages your digital marketing then you need to send this request to the digital team.
Considerations when adding Facebook code to your booking engine or website
Outlined below are some consideration to note when requesting Facebook code to be added to your website or booking engine.
You can have multiple remarketing codes on a Website.
You can have multiple conversion codes on the confirmation page.
If the code is not reporting on your Facebook account, you need to contact Facebook to find out why.
You will not see the Facebook code if you view the source code on a Website.
The code is implemented through Google Tag Manager, you will only see the GTM code.