Key metrics explained on the AI dashboard
The key metrics will help you understand how to optimize your website and booking engine to capitalize on these opportunities.
This video explains the key metrics in the AI dashboard:
Guest conversion rate (GCR)
Outlined below is the explanation of the GCR or guest conversion rate:
A measure of the conversion rate of your booking engine from customers that reach the customize stage but have not yet booked.
These users have proceeded beyond a simple date search and shown a stronger intent to book with your property.
These customers have clicked book now on the choose page and preceded to the next stage of the booking path.
Live pipeline
Outlined below is the explanation of the live pipeline:
The value of outstanding, not converted guests based on their search history.
A month-by-month breakdown of the pipeline across all countries and segments is presented.
Website visits
Outlined below is the explanation of website visits:
The average number of distinct browsing sessions from users of your website and or booking engine.
Consideration time
Outlined below is the explanation of consideration time:
The number of days a user spends considering staying at your property from first visit to booking.
Active engagement time
Outlined below is the explanation of active engagement time:
The cumulative amount of time a user spends interacting with your website or booking engine from when they first visit to when they book.
Cancellation rate
Outlined below is the explanation of the cancellation rate:
The cancellation rate from bookings due to check-in over the last 90 days.
Average booking value
Outlined below is the explanation of the average booking value:
The average booking value of all bookings due to check-in over the last 90 days.
Lead time
Outlined below is the explanation of the lead time:
The average lead time days of bookings due to check-in over the last 90 days.
Segmentation breakdown of the data
Outlined above are the key metrics, however further more in the AI dashboard the key metrics are broken down by segmentation.
Outlined below are the details of segmentation:
Each of the metrics is further shown broken down by guest cohort.
The top 3 countries are outlined.
The top 3 segments are broken down.
A couple is defined as a search made for two adults.
Solo is defined as a search for one adult.
A family is defined as a search made with a child included.
Group is defined as a search with more than one room included.
📌Note:
The report is refreshed daily.
Metrics are derived from a rolling 30-day period unless otherwise stated.